work    redesign homepage

3
PEOPLE ON TEAM
1
DESIGNER/ DEVELOPER
2+
YEARS IN USE
22%
BOUNCE RATE DECREASE

client

Westar Institute is dedicated to fostering and communicating the results of cutting-edge scholarship on religion. They provide publications, host annual events, and offer other products for sale.

objective

Redesign the homepage to be more welcoming and modern for the next generation of religious scholars.

results

The redesign was successful for both new and existing users, decreasing the Google Analytics Bounce Rate by 22% in the first 6 weeks. Two years later, Westar Institute is still using my redesign.

my roles

user research, ux design, front-end development, back-end development

tools


PAPER AND PENCIL

ADOBE PHOTOSHOP

WORDPRESS

PHP

MYSQL DATABASE

process and methods

understand • empathize

user interviews

understand • define

stakeholder interviews

competitive research

explore • prototype

materialize • implement

reflection




before
after
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